This French magazine was a unique fashion journal started by Lucien Vogel in 1912 and ran until 1925. Its goal was to give readers access to fashion, beauty and lifestyle articles. In an effort to add the element of art, popular illustrators of the day were asked to show the latest designs as they might appear in a woman's real world--not just as a static piece of clothing on a mannequin. The magazine certainly was geared towards the upper class as it was sold as subscription only for 100 francs a year. Printed on fine handmade paper, these illustrations were hand painted in vivid colors and remain today as collector's items.
This reminds me of something Donna Karen might come up with. It feels so contemporary.
I love how each illustrator brought his own unique view to the fashion and situations a woman might find herself in wearing a particular outfit.
A young girl's outfit was worked into this illustration.
Love this one--this 'lady' is just a tiny bit put out that it's raining. Alas, she can't take her pretty little self out for a stroll.
A short video from Victoriana Magazine:
To purchase the prints you see here, visit Grey Heron Prints