A little family story of two brothers, Gilles and Yves Bensimon and their grandfather who started importing American second hand clothes into France at the end of World War II. Fast forward about 40 years and these two gentleman started bringing surplus uniforms and work clothes to Paris, customizing them as they did. Fast forward 10 years later and they entered into the world of designing their own line of clothing that is functional, fun and comfortable. Their 'La Tennis Bensimon' (think simpler Chuck Taylor's) come in oodles of colors and are a staple in young French women's wardrobes. You'll see them everywhere.
In addition to great clothes, they have taken their design expertise into home decor which is the section of their shop that I head straight to. Pillows in bright colors and patterns, scented candles that they have created, plates by Laurent Merugey and others, wall coverings and bed linens that really inspire one to start fresh and jam their lives with lots of color. Just walking in the place, you can't help but feel happier. The shops are in stark contrast to some of the dreary, rainy Parisian days that make one yearn for the sun.
Find a shop near you and grab some sunshine!
8 rue des Francs Bourgeois, 75003
111 rue de Turenne 75003
54 rue de Seine 75006
57 rue du Cherche Midi 75006