Enter, re-branding. This new logo will soon be used by Maison de la France, the French Government Tourist office. Completely different from the previous, it certainly illustrates a much different destination, don't you think? The thought process was based on coming up with something witty that would incorporate three elements that make France unique:
- Liberty: independence, imagination, boldness, spontaneity, creativity
- Authenticity: history, heritage, culture, nature
- Sensuality: pleasure, intensity, passion, epicureanism, romance, femininity
I found this version of the logo that didn't get the nod. Can you figure out why? Only the French.
Additional information: France Guide
Photo credit: underconsideration.com