To celebrate, I prepared a fancy meal for all of us last evening and poured a yummy Côtes du Rhône to go with it that I found at Whole Foods. Belleruche was not only fruity and fresh, it has one other thing going for it that I had never seen before. Look closely at my grainy (sorry) photo and what do you see?? Yes, the label is written in Braille. Perhaps I lead a sheltered life but seriously, I have never seen that before. Digging a bit deeper, I found the reason.
M. Chapoutier has been using Braille on their labels since 1996. (Where have I been?). This is a symbolic bow to Maurice Monier de La Sizeranne, owner of land in Hermitage, La Sizeranne, who also is the inventor of the first version of abbreviated Braille. If you take a peek at their website, I think you will be most impressed with the convictions of the company and once you taste their wine, you will be further convinced that they do the right thing.